diff --git a/src/backend/core/analytics/__init__.py b/src/backend/core/analytics/__init__.py
new file mode 100644
index 00000000..d5d4148c
--- /dev/null
+++ b/src/backend/core/analytics/__init__.py
@@ -0,0 +1,59 @@
+"""
+Pluggable analytics.
+
+Usage anywhere in the codebase:
+
+    from core import analytics
+
+    analytics.capture(request.user, "room_created", {"room_id": str(room.pk)})
+
+The concrete backend is resolved lazily from Django settings, so swapping
+PostHog for anything else is a configuration change, not a code change.
+"""
+
+from functools import lru_cache
+from typing import Any
+
+from django.conf import settings
+from django.utils.module_loading import import_string
+
+from .base import AnalyticsBackend, NoOpAnalytics
+from .events import AnalyticsEvent
+
+__all__ = [
+    "get_analytics",
+    "identify",
+    "capture",
+    "AnalyticsBackend",
+    "AnalyticsEvent",
+]
+
+
+@lru_cache(maxsize=1)
+def get_analytics() -> AnalyticsBackend:
+    """Instantiate the configured backend once per process."""
+    dotted_path = getattr(settings, "ANALYTICS_BACKEND", None)
+    options = getattr(settings, "ANALYTICS_BACKEND_SETTINGS", {}) or {}
+
+    if not dotted_path:
+        return NoOpAnalytics()
+
+    backend_class = import_string(dotted_path)
+    return backend_class(**options)
+
+
+# Convenience module-level shortcuts
+
+analytics_instance = get_analytics()
+
+
+def identify(user, properties: dict[str, Any] | None = None) -> None:
+    """Associate traits with an identified user."""
+    analytics_instance.identify(user, properties)
+
+
+def capture(
+    user, event: AnalyticsEvent, properties: dict[str, Any] | None = None
+) -> None:
+    """Record an event performed by an identified user."""
+    analytics_instance.capture(user, event, properties)
diff --git a/src/backend/core/analytics/base.py b/src/backend/core/analytics/base.py
new file mode 100644
index 00000000..3c2b6b69
--- /dev/null
+++ b/src/backend/core/analytics/base.py
@@ -0,0 +1,50 @@
+"""Analytics backend protocol and default no-op implementation."""
+
+from typing import Any, Protocol
+
+from ..models import User
+from .events import AnalyticsEvent
+
+
+class AnalyticsBackend(Protocol):
+    """
+    Interface every analytics backend must implement.
+
+    Backends are instantiated once (singleton) with the kwargs declared in
+    settings.ANALYTICS_BACKEND_SETTINGS, e.g.:
+
+        ANALYTICS_BACKEND = "core.analytics.posthog.PostHogAnalytics"
+        ANALYTICS_BACKEND_SETTINGS = {"api_key": "...", "host": "..."}
+    """
+
+    def __init__(self, **kwargs: Any) -> None: ...
+
+    def identify(self, user: User, properties: dict[str, Any] | None = None) -> None:
+        """Associate traits (email, name, ...) with an identified user."""
+
+    def capture(
+        self,
+        user: User,
+        event: AnalyticsEvent,
+        properties: dict[str, Any] | None = None,
+    ) -> None:
+        """Record an event performed by an identified user."""
+
+    def shutdown(self) -> None:
+        """Flush pending events. Called on process exit."""
+
+
+class NoOpAnalytics:
+    """Default backend: silently discards everything."""
+
+    def __init__(self, **kwargs: Any) -> None:
+        """No-op: accepts and ignores any backend settings kwargs."""
+
+    def identify(self, user: User, properties=None) -> None:
+        """No-op: discards identify calls."""
+
+    def capture(self, user, event, properties=None) -> None:
+        """No-op: discards captured events."""
+
+    def shutdown(self) -> None:
+        """No-op: nothing to flush."""
diff --git a/src/backend/core/analytics/events.py b/src/backend/core/analytics/events.py
new file mode 100644
index 00000000..d8f3e7ec
--- /dev/null
+++ b/src/backend/core/analytics/events.py
@@ -0,0 +1,10 @@
+"""Catalog of all analytics events emitted by the backend."""
+
+from enum import StrEnum
+
+
+class AnalyticsEvent(StrEnum):
+    """All trackable events. Values are the wire names sent to the provider."""
+
+    # Rooms
+    ROOM_CREATED = "room_created"
diff --git a/src/backend/core/analytics/posthog.py b/src/backend/core/analytics/posthog.py
new file mode 100644
index 00000000..1fef96b9
--- /dev/null
+++ b/src/backend/core/analytics/posthog.py
@@ -0,0 +1,74 @@
+"""PostHog implementation of the analytics backend protocol."""
+
+import logging
+from typing import Any
+
+from posthog import Posthog
+
+from ..models import User
+from .events import AnalyticsEvent
+
+logger = logging.getLogger(__name__)
+
+
+class PostHogAnalytics:
+    """Send events to PostHog, keyed on the user's primary key (UUID)."""
+
+    def __init__(
+        self,
+        *,
+        api_key: str,
+        host: str = "https://eu.i.posthog.com",
+        **kwargs: Any,
+    ) -> None:
+
+        # The SDK batches and sends in a background thread by default,
+        # so calls below never block the request/response cycle.
+        self._client = Posthog(
+            project_api_key=api_key,
+            host=host,
+            **kwargs,
+        )
+
+    @staticmethod
+    def _distinct_id(user: User) -> str | None:
+        """Return the PostHog distinct_id for a user, or None if anonymous."""
+        if user is None or not getattr(user, "is_authenticated", False):
+            return None
+        return str(user.pk)
+
+    def identify(self, user: User, properties: dict[str, Any] | None = None) -> None:
+        """Associate traits (email, name, ...) with an identified user."""
+        distinct_id = self._distinct_id(user)
+        if distinct_id is None:
+            return
+        try:
+            self._client.set(
+                distinct_id=distinct_id,
+                properties=properties or {},
+            )
+        except Exception:  # pylint: disable=broad-exception-caught
+            logger.exception("PostHog identify failed")
+
+    def capture(
+        self,
+        user: User,
+        event: AnalyticsEvent,
+        properties: dict[str, Any] | None = None,
+    ) -> None:
+        """Record an event performed by an identified user."""
+        distinct_id = self._distinct_id(user)
+        if distinct_id is None:
+            return
+        try:
+            self._client.capture(
+                distinct_id=distinct_id,
+                event=str(event),
+                properties=properties or {},
+            )
+        except Exception:  # pylint: disable=broad-exception-caught
+            logger.exception("PostHog capture failed for event %s", event)
+
+    def shutdown(self) -> None:
+        """Flush pending events. Called on process exit."""
+        self._client.shutdown()
diff --git a/src/backend/core/tests/analytics/__init__.py b/src/backend/core/tests/analytics/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/src/backend/core/tests/analytics/test_posthog.py b/src/backend/core/tests/analytics/test_posthog.py
new file mode 100644
index 00000000..87bb19ef
--- /dev/null
+++ b/src/backend/core/tests/analytics/test_posthog.py
@@ -0,0 +1,263 @@
+"""
+Unit tests for PostHogAnalytics.
+"""
+
+# pylint: disable=redefined-outer-name,unused-argument,protected-access
+
+from unittest.mock import patch
+
+from django.contrib.auth.models import AnonymousUser
+
+import pytest
+
+from core.analytics.events import AnalyticsEvent
+from core.analytics.posthog import PostHogAnalytics
+from core.factories import UserFactory
+
+pytestmark = pytest.mark.django_db
+
+
+# ==============================
+# __init__
+# ==============================
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_init_constructs_posthog_client_with_api_key_and_host(mock_posthog_cls):
+    """Should forward api_key and host to the Posthog SDK constructor."""
+    PostHogAnalytics(api_key="my-key", host="https://custom.i.posthog.com")
+
+    mock_posthog_cls.assert_called_once_with(
+        project_api_key="my-key",
+        host="https://custom.i.posthog.com",
+    )
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_init_defaults_to_eu_host(mock_posthog_cls):
+    """Should default host to the EU PostHog cloud when not specified."""
+    PostHogAnalytics(api_key="my-key")
+
+    _, kwargs = mock_posthog_cls.call_args
+    assert kwargs["host"] == "https://eu.i.posthog.com"
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_init_forwards_extra_kwargs_to_client(mock_posthog_cls):
+    """Should pass through arbitrary extra kwargs (e.g. debug, disabled) to the SDK."""
+    PostHogAnalytics(api_key="my-key", debug=True, disabled=False)
+
+    _, kwargs = mock_posthog_cls.call_args
+    assert kwargs["debug"] is True
+    assert kwargs["disabled"] is False
+
+
+# ==============================
+# _distinct_id
+# ==============================
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_distinct_id_returns_none_for_none_user(mock_posthog_cls):
+    """Should return None when user is None."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    assert backend._distinct_id(None) is None
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_distinct_id_returns_none_for_anonymous_user(mock_posthog_cls):
+    """Should return None when user.is_authenticated is falsy."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    assert backend._distinct_id(AnonymousUser()) is None
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_distinct_id_returns_none_when_attribute_missing(mock_posthog_cls):
+    """Should return None when the user object has no is_authenticated attribute at all."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    assert backend._distinct_id(object()) is None
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_distinct_id_returns_stringified_pk_for_authenticated_user(mock_posthog_cls):
+    """Should return str(user.pk) for an authenticated user."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    assert backend._distinct_id(user) == str(user.pk)
+
+
+# ==============================
+# identify
+# ==============================
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_identify_noop_for_anonymous_user(mock_posthog_cls):
+    """Should not call the SDK when the user is anonymous."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    backend.identify(AnonymousUser(), {"email": "a@example.com"})
+
+    mock_posthog_cls.return_value.set.assert_not_called()
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_identify_noop_for_none_user(mock_posthog_cls):
+    """Should not call the SDK when user is None."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    backend.identify(None, {"email": "a@example.com"})
+
+    mock_posthog_cls.return_value.set.assert_not_called()
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_identify_sends_set_properties_for_authenticated_user(mock_posthog_cls):
+    """Should call capture with event=$identify and properties wrapped in $set."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    backend.identify(user, {"email": "a@example.com", "name": "A"})
+
+    mock_posthog_cls.return_value.set.assert_called_once_with(
+        distinct_id=str(user.pk),
+        properties={"email": "a@example.com", "name": "A"},
+    )
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_identify_defaults_properties_to_empty_dict(mock_posthog_cls):
+    """Should send an empty $set payload when properties is None."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    backend.identify(user, None)
+
+    mock_posthog_cls.return_value.set.assert_called_once_with(
+        distinct_id=str(user.pk),
+        properties={},
+    )
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_identify_swallows_sdk_exceptions(mock_posthog_cls):
+    """Should log and not raise when the SDK call fails."""
+    mock_posthog_cls.return_value.set.side_effect = RuntimeError("network down")
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    # Must not propagate.
+    backend.identify(user, {"email": "a@example.com"})
+
+
+# ==============================
+# capture
+# ==============================
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_noop_for_anonymous_user(mock_posthog_cls):
+    """Should not call the SDK when the user is anonymous."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    backend.capture(AnonymousUser(), AnalyticsEvent.ROOM_CREATED, {"room_id": "1"})
+
+    mock_posthog_cls.return_value.capture.assert_not_called()
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_noop_for_none_user(mock_posthog_cls):
+    """Should not call the SDK when user is None."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    backend.capture(None, AnalyticsEvent.ROOM_CREATED, {"room_id": "1"})
+
+    mock_posthog_cls.return_value.capture.assert_not_called()
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_sends_event_and_properties_for_authenticated_user(mock_posthog_cls):
+    """Should call capture with the distinct_id, event name, and properties."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    backend.capture(user, AnalyticsEvent.ROOM_CREATED, {"room_id": "room-1"})
+
+    mock_posthog_cls.return_value.capture.assert_called_once_with(
+        distinct_id=str(user.pk),
+        event="room_created",
+        properties={"room_id": "room-1"},
+    )
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_serializes_event_enum_to_plain_string(mock_posthog_cls):
+    """Should send the wire string, not the AnalyticsEvent enum member, to the SDK."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    backend.capture(user, AnalyticsEvent.ROOM_CREATED)
+
+    _, kwargs = mock_posthog_cls.return_value.capture.call_args
+    assert kwargs["event"] == "room_created"
+    assert isinstance(
+        kwargs["event"], str
+    )  # not AnalyticsEvent, not StrEnum subclass leaking through
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_defaults_properties_to_empty_dict(mock_posthog_cls):
+    """Should send an empty properties dict when properties is None."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    backend.capture(user, AnalyticsEvent.ROOM_CREATED, None)
+
+    mock_posthog_cls.return_value.capture.assert_called_once_with(
+        distinct_id=str(user.pk),
+        event="room_created",
+        properties={},
+    )
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_swallows_sdk_exceptions(mock_posthog_cls):
+    """Should log and not raise when the SDK call fails."""
+    mock_posthog_cls.return_value.capture.side_effect = RuntimeError("network down")
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    # Must not propagate.
+    backend.capture(user, AnalyticsEvent.ROOM_CREATED, {"room_id": "1"})
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_capture_logs_the_failing_event_name_on_exception(mock_posthog_cls, caplog):
+    """Should log which event failed, to aid debugging without crashing the caller."""
+    mock_posthog_cls.return_value.capture.side_effect = RuntimeError("network down")
+    backend = PostHogAnalytics(api_key="test-api-key")
+    user = UserFactory()
+
+    with caplog.at_level("ERROR"):
+        backend.capture(user, AnalyticsEvent.ROOM_CREATED)
+
+    assert any("PostHog capture failed" in record.message for record in caplog.records)
+
+
+# ==============================
+# shutdown
+# ==============================
+
+
+@patch("core.analytics.posthog.Posthog")
+def test_shutdown_flushes_the_client(mock_posthog_cls):
+    """Should delegate to the SDK's shutdown to flush pending events."""
+    backend = PostHogAnalytics(api_key="test-api-key")
+
+    backend.shutdown()
+
+    mock_posthog_cls.return_value.shutdown.assert_called_once()
diff --git a/src/backend/meet/settings.py b/src/backend/meet/settings.py
index f8988273..0de934da 100755
--- a/src/backend/meet/settings.py
+++ b/src/backend/meet/settings.py
@@ -761,6 +761,14 @@ class Base(Configuration):
         None, environ_name="RECORDING_DOWNLOAD_BASE_URL", environ_prefix=None
     )
 
+    # Analytics
+    ANALYTICS_BACKEND = values.Value(
+        None, environ_name="ANALYTICS_BACKEND", environ_prefix=None
+    )
+    ANALYTICS_BACKEND_SETTINGS = values.DictValue(
+        {}, environ_name="ANALYTICS_BACKEND_SETTINGS", environ_prefix=None
+    )
+
     # Marketing and communication settings
     SIGNUP_NEW_USER_TO_MARKETING_EMAIL = values.BooleanValue(
         False,  # When enabled, new users are automatically added to mailing list.