diff --git a/packages/gitbook/src/components/Ads/Ad.tsx b/packages/gitbook/src/components/Ads/Ad.tsx
index 9e9ee70b0..d5f493eea 100644
--- a/packages/gitbook/src/components/Ads/Ad.tsx
+++ b/packages/gitbook/src/components/Ads/Ad.tsx
@@ -113,11 +113,6 @@ export function Ad({
         };
     }, [visible, zoneId, ignore, placement, mode, siteAdsStatus]);
 
-    const viaUrl = new URL('https://www.gitbook.com');
-    viaUrl.searchParams.set('utm_source', 'content');
-    viaUrl.searchParams.set('utm_medium', 'ads');
-    viaUrl.searchParams.set('utm_campaign', spaceId);
-
     return (
         <div ref={containerRef} className={tcls(style)}>
             {ad ? (
@@ -136,7 +131,7 @@ function AdSponsoredLink(props: { spaceId: string }) {
 
     const viaUrl = new URL('https://www.gitbook.com');
     viaUrl.searchParams.set('utm_source', 'content');
-    viaUrl.searchParams.set('utm_medium', 'sponsoring');
+    viaUrl.searchParams.set('utm_medium', 'sponsored-by-gitbook');
     viaUrl.searchParams.set('utm_campaign', spaceId);
 
     return (
diff --git a/packages/gitbook/src/components/Ads/renderAd.tsx b/packages/gitbook/src/components/Ads/renderAd.tsx
index 66387958b..f76cb1bd2 100644
--- a/packages/gitbook/src/components/Ads/renderAd.tsx
+++ b/packages/gitbook/src/components/Ads/renderAd.tsx
@@ -108,7 +108,8 @@ function getPlaceholderAd(): { ad: AdItem; ip: string } {
             rendering: 'carbon',
             smallImage: adRainbow.src,
             statimp: '',
-            statlink: 'https://www.gitbook.com/solutions/open-source',
+            statlink:
+                'https://www.gitbook.com/solutions/open-source?utm_campaign=sponsored-content&utm_medium=ad&utm_source=content',
             timestamp: Date.now().toString(),
             width: '0',
             zoneid: '',