diff --git a/.changeset/slimy-coins-talk.md b/.changeset/slimy-coins-talk.md
new file mode 100644
index 000000000..b1baa6a36
--- /dev/null
+++ b/.changeset/slimy-coins-talk.md
@@ -0,0 +1,6 @@
+---
+"@gitbook/embed": minor
+"gitbook": patch
+---
+
+Docs Embed: Make trademark optional
diff --git a/packages/embed/README.md b/packages/embed/README.md
index f8faaf46d..4c24868b9 100644
--- a/packages/embed/README.md
+++ b/packages/embed/README.md
@@ -269,6 +269,19 @@ Notes:
 - The close button is rendered in the same sidebar area as tabs/actions.
 - If your UI hides that sidebar or doesn't render it, the button will not be visible.
 
+### `trademark`
+
+Available in: Standalone script, NPM package, React components
+
+Display GitBook branding in the embed. Defaults to true.
+
+- **Type**: `boolean`
+- **Default**: `true`
+
+```javascript
+trademark: true
+```
+
 ### `actions`
 
 Available in: Standalone script, NPM package, React components
diff --git a/packages/embed/src/client/createGitBookFrame.ts b/packages/embed/src/client/createGitBookFrame.ts
index 84908521b..f4146536a 100644
--- a/packages/embed/src/client/createGitBookFrame.ts
+++ b/packages/embed/src/client/createGitBookFrame.ts
@@ -69,6 +69,7 @@ export function createGitBookFrame(iframe: HTMLIFrameElement): GitBookFrameClien
         greeting: { title: '', subtitle: '' },
         suggestions: [],
         tools: [],
+        trademark: true,
     };
 
     return {
diff --git a/packages/embed/src/client/protocol.ts b/packages/embed/src/client/protocol.ts
index acfb13974..7413783b8 100644
--- a/packages/embed/src/client/protocol.ts
+++ b/packages/embed/src/client/protocol.ts
@@ -68,6 +68,11 @@ export type GitBookEmbeddableConfiguration = {
     /** Tools to be provided to the assistant. */
     tools: GitBookToolDefinition[];
 
+    /**
+     * Display GitBook branding in the embed.
+     */
+    trademark?: boolean;
+
     /**
      * Display a close button inside the assistant.
      */
diff --git a/packages/embed/src/react/GitBookFrame.tsx b/packages/embed/src/react/GitBookFrame.tsx
index 7ef43fa9e..479943b55 100644
--- a/packages/embed/src/react/GitBookFrame.tsx
+++ b/packages/embed/src/react/GitBookFrame.tsx
@@ -25,6 +25,7 @@ export function GitBookFrame(props: GitBookFrameProps) {
         suggestions = [],
         tools = [],
         tabs = ['assistant', 'docs'],
+        trademark = true,
         closeButton = false,
     } = props;
 
@@ -48,8 +49,9 @@ export function GitBookFrame(props: GitBookFrameProps) {
             suggestions,
             tools,
             closeButton,
+            trademark,
         });
-    }, [gitbookFrame, actions, greeting, suggestions, tools, tabs, closeButton]);
+    }, [gitbookFrame, actions, greeting, suggestions, tools, tabs, closeButton, trademark]);
 
     return (
         <iframe
diff --git a/packages/embed/src/standalone/index.ts b/packages/embed/src/standalone/index.ts
index 25ebbfeaf..3751984b7 100644
--- a/packages/embed/src/standalone/index.ts
+++ b/packages/embed/src/standalone/index.ts
@@ -65,6 +65,7 @@ let frameConfiguration: GitBookEmbeddableConfiguration & StandaloneConfiguration
     suggestions: [],
     tools: [],
     tabs: ['assistant', 'docs'],
+    trademark: true,
 };
 
 const widgetButton = document.createElement('button');
@@ -156,6 +157,19 @@ const GitBook = (...args: StandaloneCalls) => {
             break;
         case 'configure': {
             const settings = args[1];
+
+            // If trademark is disabled, change the (branded) icon to the sparkle icon
+            if (
+                settings.trademark === false &&
+                !settings.button?.icon &&
+                frameConfiguration.button.icon === 'assistant'
+            ) {
+                settings.button = {
+                    label: frameConfiguration.button.label,
+                    icon: 'sparkle',
+                };
+            }
+
             frameConfiguration = {
                 ...frameConfiguration,
                 ...settings,
diff --git a/packages/gitbook/src/components/AIChat/AIChat.tsx b/packages/gitbook/src/components/AIChat/AIChat.tsx
index e8862229d..762b055ff 100644
--- a/packages/gitbook/src/components/AIChat/AIChat.tsx
+++ b/packages/gitbook/src/components/AIChat/AIChat.tsx
@@ -111,6 +111,7 @@ export function AIChat() {
                             chatController={chatController}
                             chat={chat}
                             suggestions={config.suggestions}
+                            trademark={config.trademark}
                         />
                     </EmbeddableFrameBody>
                 </EmbeddableFrameMain>
@@ -199,13 +200,13 @@ export function AIChatBody(props: {
     chat: AIChatState;
     welcomeMessage?: string;
     suggestions?: string[];
+    trademark?: boolean;
     greeting?: {
         title: string;
         subtitle: string;
     };
 }) {
-    const { chatController, chat, suggestions, greeting } = props;
-    const { trademark } = useAI().config;
+    const { chatController, chat, suggestions, greeting, trademark } = props;
 
     const language = useLanguage();
     const now = useNow(60 * 60 * 1000); // Refresh every hour for greeting
diff --git a/packages/gitbook/src/components/Embeddable/EmbeddableAIChat.tsx b/packages/gitbook/src/components/Embeddable/EmbeddableAIChat.tsx
index a7f8fcfbd..43cda0c1b 100644
--- a/packages/gitbook/src/components/Embeddable/EmbeddableAIChat.tsx
+++ b/packages/gitbook/src/components/Embeddable/EmbeddableAIChat.tsx
@@ -41,9 +41,9 @@ type EmbeddableAIChatProps = {
 export function EmbeddableAIChat(props: EmbeddableAIChatProps) {
     const { baseURL, siteTitle } = props;
     const chat = useAIChatState();
-    const { config } = useAI();
+    const { config: siteConfig } = useAI();
     const chatController = useAIChatController();
-    const configuration = useEmbeddableConfiguration();
+    const embedConfig = useEmbeddableConfiguration();
     const language = useLanguage();
 
     React.useEffect(() => {
@@ -65,7 +65,8 @@ export function EmbeddableAIChat(props: EmbeddableAIChatProps) {
     }, [trackEvent]);
 
     const tabsRef = React.useRef<HTMLDivElement>(null);
-    const hasDocsTab = configuration.tabs.includes('docs');
+    const hasDocsTab = embedConfig.tabs.includes('docs');
+    const trademark = siteConfig.trademark && (embedConfig.trademark ?? true);
     const currentLinkContext = use(LinkContext);
     const linkContext: LinkContextType = useMemo(
         () =>
@@ -95,14 +96,11 @@ export function EmbeddableAIChat(props: EmbeddableAIChatProps) {
             <EmbeddableFrameMain data-testid="ai-chat">
                 <EmbeddableFrameHeader>
                     {!tabsRef.current ? (
-                        <AIChatDynamicIcon
-                            className="animate-blur-in-slow"
-                            trademark={config.trademark}
-                        />
+                        <AIChatDynamicIcon className="animate-blur-in-slow" trademark={trademark} />
                     ) : null}
                     <EmbeddableFrameHeaderMain>
                         <EmbeddableFrameTitle>
-                            {getAIChatName(language, config.trademark)}
+                            {getAIChatName(language, trademark)}
                         </EmbeddableFrameTitle>
                         <AIChatSubtitle chat={chat} />
                     </EmbeddableFrameHeaderMain>
@@ -115,8 +113,9 @@ export function EmbeddableAIChat(props: EmbeddableAIChatProps) {
                         <AIChatBody
                             chatController={chatController}
                             chat={chat}
-                            suggestions={configuration.suggestions}
-                            greeting={configuration.greeting}
+                            suggestions={embedConfig.suggestions}
+                            greeting={embedConfig.greeting}
+                            trademark={trademark}
                         />
                     </LinkContext>
                 </EmbeddableFrameBody>
diff --git a/packages/gitbook/src/components/Embeddable/EmbeddableIframeAPI.tsx b/packages/gitbook/src/components/Embeddable/EmbeddableIframeAPI.tsx
index 2598adc99..fb979e0d7 100644
--- a/packages/gitbook/src/components/Embeddable/EmbeddableIframeAPI.tsx
+++ b/packages/gitbook/src/components/Embeddable/EmbeddableIframeAPI.tsx
@@ -17,6 +17,7 @@ const embeddableConfiguration = createStore<GitBookEmbeddableConfiguration>(() =
     greeting: { title: '', subtitle: '' },
     suggestions: [],
     tools: [],
+    trademark: true,
 }));
 
 // biome-ignore lint/suspicious/noExplicitAny: expected
diff --git a/packages/gitbook/src/components/Embeddable/EmbeddableRootLayout.tsx b/packages/gitbook/src/components/Embeddable/EmbeddableRootLayout.tsx
index 106481f7d..6b574ce50 100644
--- a/packages/gitbook/src/components/Embeddable/EmbeddableRootLayout.tsx
+++ b/packages/gitbook/src/components/Embeddable/EmbeddableRootLayout.tsx
@@ -12,6 +12,7 @@ import { SpaceLayoutServerContext } from '../SpaceLayout';
 import { Trademark } from '../TableOfContents/Trademark';
 import { NavigationLoader } from '../primitives/NavigationLoader';
 import { EmbeddableIframeAPI } from './EmbeddableIframeAPI';
+import { IfEmbeddableTrademark } from './EmbeddableTrademark';
 
 type EmbeddableRootLayoutProps = {
     context: GitBookSiteContext;
@@ -58,11 +59,13 @@ export async function EmbeddableRootLayout({
                         <div className="fixed inset-0 flex flex-col">
                             {children}
                             {context.customization.trademark.enabled ? (
-                                <Trademark
-                                    className="rounded-none! border-x-0 border-t border-b-0 bg-tint-solid/1 depth-flat:bg-tint-solid/1 px-4 py-2.5 text-tint/8"
-                                    context={context}
-                                    placement={SiteInsightsTrademarkPlacement.Embed}
-                                />
+                                <IfEmbeddableTrademark>
+                                    <Trademark
+                                        className="rounded-none! border-x-0 border-t border-b-0 bg-tint-solid/1 depth-flat:bg-tint-solid/1 px-4 py-2.5 text-tint/8"
+                                        context={context}
+                                        placement={SiteInsightsTrademarkPlacement.Embed}
+                                    />
+                                </IfEmbeddableTrademark>
                             ) : null}
                         </div>
                         <EmbeddableIframeAPI
diff --git a/packages/gitbook/src/components/Embeddable/EmbeddableTrademark.tsx b/packages/gitbook/src/components/Embeddable/EmbeddableTrademark.tsx
new file mode 100644
index 000000000..ea40450da
--- /dev/null
+++ b/packages/gitbook/src/components/Embeddable/EmbeddableTrademark.tsx
@@ -0,0 +1,13 @@
+'use client';
+
+import type React from 'react';
+import { useEmbeddableConfiguration } from './EmbeddableIframeAPI';
+
+export function IfEmbeddableTrademark(props: {
+    children: React.ReactNode;
+}) {
+    const { children } = props;
+    const embedTrademarkEnabled = useEmbeddableConfiguration((state) => state.trademark ?? true);
+
+    return embedTrademarkEnabled ? children : null;
+}