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Alphaeus Mote
aa803bd3bd
Major expansion from fraud detection to comprehensive business analytics: DATABASE CHANGES: - Renamed database from 'fraud_detection' to 'business_analytics' - Renamed user from 'fraud_analyst' to 'data_analyst' - Expanded from 20 to 39 tables across 4 business models NEW MODELS (19 tables): 1. Customer Analytics (5 tables): - customer_segments, customer_lifetime_value, churn_predictions - customer_satisfaction, engagement_metrics 2. Sales & Revenue Analytics (6 tables): - product_catalog, sales_transactions, sales_targets - sales_performance, revenue_forecasts 3. KPI & Metrics (8 tables): - kpi_definitions, daily_metrics, monthly_summaries - trend_analysis, dashboard_snapshots - report_definitions, report_executions, data_quality_checks DATA GENERATION: - Extended generate_data.sh with 6 new steps (now 15 total) - Added CLV calculations for all customers - Added churn predictions based on transaction recency - Added 30K customer satisfaction surveys - Added 1M sales transactions linked to 24 products - Added 90 days of daily KPI metrics - Added 24 months of business summaries SQL EXERCISES (3 new levels): - Level 2: Customer Analytics (10 exercises + 3 challenges) - Level 3: Sales & Revenue Analysis (12 exercises + 3 challenges) - Level 4: KPI Dashboards & Metrics (12 exercises + 3 challenges) DOCUMENTATION: - Updated README.md with business analytics focus - Updated QUICKSTART.md with new data generation steps - Updated SETUP_COMPLETE.md with 39-table architecture - Added DATA_MODELS.md with complete model specifications - Added WHATS_NEW.md with migration guide SEED DATA: - Added 8 customer segments (VIP, High Value, etc.) - Added 24 products across 5 categories - Added 16 KPI definitions across 4 categories - Added 8 standard report definitions All changes maintain idempotency and backward compatibility with existing fraud detection functionality.